Sometimes we need to be reminded that people outside of our own little life bubbles might not understand what we do, what we say, and the jargon that we often take for granted.
One of the things we do a lot of is provide strategic advice. I mentioned this recently to someone and they immediately fired back and asked “What’s that?” This was a good reminder that not everyone will know and we shouldn’t take it for granted that everyone will.
I explained it as follows, the ‘strategic’ part is simply referring to a strategy – and strategy simply means a thought out plan. So you take what you want to achieve as your starting point, think of this in the context of your audience and start tying this together with your messages.
Of course, you need to throw in risk management, opposition analysis, and ability to deliver. From here, it’s simply down to planning the steps of getting from your current starting point to the end destination.
As the old saying goes, unless you know your end destination and plan how to get there, how will you know when you arrive?