The media

The media. Often vilified, usually unfairly.

Yes, it’s true, some articles can come across as one side or arguably unfair. There are also examples of stories that have been written and then proven to be misleading following a challenge or independent review.

However, there are thousands of articles published every day that simply state the new factually and report impartially. Rather than stress yourself out by worrying about impartiality, the best approach is to build a positive relationship with the media so you can present the facts in order to help the journalist achieve balance in their article.

At the end of the day, the overwhelming majority of journalists want to return fair and balanced articles – they just need the facts in order to do so.

Know who you’re dealing with

We all think we know who our key contacts or ‘stakeholders’ are, but do others in your organisation agree? Is everyone on the same page as regards how strong those connections might be? Most importantly, do we have an engagement plan that sets out where the right resources might be applied to keep stakeholders engaged?

Most businesses or organisations that we come across don’t have a formal stakeholder engagement plan, nor have they carried out any stakeholder mapping.

We’d recommend that you do. By understanding who you are dealing with, how receptive they might be, who is the best person to maintain the relationship, and what they want from you is crucial to know before you do anything else.

It’s quick and easy to do, and very much worth it.

Tell your story through video

Video is one of the simplest but strongest ways to get your message across in a meaningful way. You often don’t need words to explain your message, as it can be conveyed in a couple of seconds of footage.

We have the in-house resource to produce videos for our clients. These can range from simple 30 second videos that are great for social media, to longer videos that form part of a distinct campaign.

We can script, film, edit and produce. Don’t just tell your story, let people join you on the journey.

Time to get going again

Like many other support businesses, we’ve continued to support our clients throughout the COVID-19 pandemic.

Hopefully, we are edging ever closer to some normality and we wish the business community well in getting back up to strength. If you need additional comms, PR, strategic advice or other related communications services or support, we are here to help. Get in touch using this website and we’ll get back to you.

Above all else, continue to stay safe.