Look after yourself. Help others safely, if you can. Don’t take any silly risks. Think of the impact of your actions on others. Follow the guidance. Practice social distancing. Work at home when and if you can. Remember we’ll get through this. Keep your thoughts on a positive future. Stay safe everyone.
As the Coronavirus spreads across the world and is gaining pace in the UK, the UK Government has mobilised a comms offensive to prepare for things to come.
The message they have adopted is to ‘Wash your hands more often and for 20 seconds”. Whilst this may sound like a very basic message, it is clear that the comms team are aiming to tackle a complex issue with simple messaging.
There has of course been daily updates, COBRA meetings and many other media briefings and activity, but the simple message to an anxious public is designed to be easily understood and acted upon.
In the face of many serious faces on the news, and an arguably overactive media, this simple approach to comms, aimed beyond the press to individual homes, is the right way forward.
The old cliche – ‘there’s no such thing as bad press’ is still banded around and often describes questionable headlines where it is hoped that the overall publicity will outweigh the negative connotations of the story.
However, there is such a thing as bad press. Mud can stick, even when it is something later proved to be unfair or untrue.
This brings us to Extinction Rebellion. Their campaign initially captured the headlines and a public now more aware of environmental issues was happy to applaud their cause.
But the group’s recent campaign of sever disruption is a questionable strategy. Whilst it is succeeding in getting the attention of governments, which is their stated objective, they are doing this by abandoning their public support. The distressing interview of the person unable to fly home to say a final farewell to a dying parent, solely because Extinction Rebellion chose to shut down an airport, was an awful watch.
As was the group member being dragged from the top of a train and set upon by angry commuters. Their is a perception among the public that the group are simply out to cause disruption and trouble, and in fact care little for their cause. A point underlined when they glued themselves to electric trains to stop them running – surely electric trains are part of the green transport solution?
Which brings me to the next cliche – ‘perception is reality’. Whilst many of us want to see a renewed urgency to tackle climate change and fear for the future, the perception that Extinction Rebellion are doing more harm than good is out there. Time for a rethink?
Whenever the Edinburgh Festival & Fringe comes around, I’m reminded of Mary Lou Quinlan.
Mary Lou is a remarkable person.
She was a trailblazer for women in business. From her senior marketing role at Avon Products, through her years as ad agency CEO for major global corporations. And her decade plus advising leading brands through her firm, Just Ask a Woman, Mary Lou knows women like nobody else. Leading brands including WellsFargo, SaksFifth Avenue, KAO, Westin and Kraft have turned to her for insights and answers that fuel success with women.
She is the author of three breakthrough business books, including What She’s Not Telling You, Time Off for Good Behavior, and Just Ask a Woman. She’s written inspirational features for Real Simple, O, the Oprah magazine, and a monthly career advice column for MORE. She’s appeared as a correspondent on the CBS Early Show, and as a judge on Simon Cowell’s ABC-TV primetime reality series “American Inventor,” among many media appearances.
However, her book ‘The God Box’, was something different. This was a really personal account of her life and her Mom. That book became a New York Times bestseller in just three weeks and birthed a global movement, The God Box Project, with books published around the world, a vibrant online community, a mobile app and a one woman play.
And this is where we come in. We worked with Mary Lou when she wanted to bring her one woman play to the Edinburgh Festival. Mary Lou is one of those people that inspires you just by being in the room with her. As anyone who has promoted during the festival will tell you, it’s damn hard work, however, it was worth it to see Mary Lou’s show do so well.
And now? She’s all over the place performing her play, including a sold-out Off-Broadway run and numerous performances in Ireland.
A remarkable person, a remarkable story, and the memories of working with Mary Lou still brings a smile to our faces.
Mistakes… we all make them. However, they don’t have to be the stressful nightmares that we sometimes let them become.
Whilst the moment immediately after a mistake is discovered can be the most difficult time to think with a calm head, often this is the most important time to pause and think rationally.
I’m reminded of the time (a few years ago now) when there was some mail merge training going on in our office for a new member of the team. As the person was talking the new member through it, they set up a Word document and inserted some sample text. In this case the words “blah, blah blah”. They then attached a sample file containing the recipients and it was good to go. However, jumping ahead one step, the trainee hit the send button. And off went an attachment to a significant number of MSPs with the words blah, blah blah in an attached letter.
Cue the panic.
However, with a calm head and adopting the principle that honesty is the best policy, we simply contacted all the recipients with a full explanation of the training session gone wrong. In the end, we received some light hearted responses back from all but one MSP (who we won’t name) that took our mistake as something more than it was. The rest were perfectly understanding, because as the headline says… we all make mistakes.