The media. Often vilified, usually unfairly.

Yes, it’s true, some articles can come across as one side or arguably unfair. There are also examples of stories that have been written and then proven to be misleading following a challenge or independent review.

However, there are thousands of articles published every day that simply state the new factually and report impartially. Rather than stress yourself out by worrying about impartiality, the best approach is to build a positive relationship with the media so you can present the facts in order to help the journalist achieve balance in their article.

At the end of the day, the overwhelming majority of journalists want to return fair and balanced articles – they just need the facts in order to do so.