We all think we know who our key contacts or ‘stakeholders’ are, but do others in your organisation agree? Is everyone on the same page as regards how strong those connections might be? Most importantly, do we have an engagement plan that sets out where the right resources might be applied to keep stakeholders engaged?
Most businesses or organisations that we come across don’t have a formal stakeholder engagement plan, nor have they carried out any stakeholder mapping.
We’d recommend that you do. By understanding who you are dealing with, how receptive they might be, who is the best person to maintain the relationship, and what they want from you is crucial to know before you do anything else.
It’s quick and easy to do, and very much worth it.