As the Coronavirus spreads across the world and is gaining pace in the UK, the UK Government has mobilised a comms offensive to prepare for things to come.

The message they have adopted is to ‘Wash your hands more often and for 20 seconds”. Whilst this may sound like a very basic message, it is clear that the comms team are aiming to tackle a complex issue with simple messaging.

There has of course been daily updates, COBRA meetings and many other media briefings and activity, but the simple message to an anxious public is designed to be easily understood and acted upon.

In the face of many serious faces on the news, and an arguably overactive media, this simple approach to comms, aimed beyond the press to individual homes, is the right way forward.